Jessica Mikeska
Indiana State University, USA
Biography
Jessica Mikeska’s research stream works to further conceptual development of Environmental Management Theory, i.e. the manner in which firms manage forces of their external business environment, as well as behavioral aspects of the sales role. Within this stream and based on her philosophy that scholarship should advance the content of higher education, she prioritizes scholarly work that is easily translatable in the undergraduate classroom. Dr. Mikeska has published research on child development topics in the Journal of Consumer Psychology and the Journal of Advertising Research, among others.
Abstract
Abstract : Rates of obesity among children and the impact of snack advertising